Fruit-infused water is water that
has been infused with fresh
fruits, and sometimes is referred
to as fruit fl avored water
certified, vegan, gluten-free
and non-GMO products.
In addition, the company
boasts its digital presence
on the popular social media
channels, where it directly
establishes communication
with its consumer to create
awareness apropos of its
portfolio.
The food & beverages market
is influenced by consumers
demanding tasty food as well
as beverages. Innovations
in the food & beverages
industry have led to the
development of products
that are healthy as well as
tasty, and one such example
is fruit-infused water.
new flavors - Lemon, Lemon
Lime, and Zesty Lemon - to
its portfolio of Poland Spring
Sparkling range.
The regional players;
however, hold ~20-35% of
the market share, which
include -
• Hint Inc.
• Core Nutrition, LLC
• JUST Goods, Inc.
• Eslena LLC
• Propel Water
The focus of regional
players is more intense
at the production-side
and develops products by
prioritizing the evolving
preferences of consumers.
For instance, Hint Inc.
invests in the development
of fruit-infused kosher
Drink Asia
23
Fruit-infused water is water
that has been infused with
fresh fruits, and sometimes
is referred to as fruit flavored
water. As it is made by
infusing flavor, rather than
juicing or blending, this water
contains fewer calories. This
makes it a popular drink for
detox regimes. Fruit-infused
water is often recommended
for weight loss and acts as a
replacement for high sugar
drinks such as sugary soda
and fruit juices. Fruit-infused
water contains significant
amount of antioxidants,
which are beneficial to
September-October 2019
the human body. Organic
fruits are mostly preferred
by manufacturers of fruit-
infused water owing to their
antioxidant properties. Fruit-
infused water also comes
in combinations of various
flavors and ingredients, which
ensure novelty in the taste
and nutritional profile of
flavored water.
Functional Properties
of Fruit-infused Water
Making It a Favorable
Choice
Fruit-infused water is often
made by infusing flavors
and colors of organic
fruits in water, making it a
completely organic product.
Fruit-infused water does
not contain any genetically-
modified ingredients. It is
also free from lactose, which
makes it a favorable drink for
lactose-intolerant population.
Thus, fruit-infused water is a
non-GMO and lactose-free
product ideal for health-
conscious consumers. These
functional properties of fruit-
infused water are expected
to boost the growth of the
market.
Refreshing Taste of
Fruit-infused Water
Encourages Consumers
to Drink More Water
Fruit-infused water has a
different taste than normal
drinking water. The taste of
infused fruit gives a unique
characteristic and refreshing
taste to the water. Dietitians
consider infused water very
healthy, as its unique taste
encourages consumers to
drink more water. Water is
the most important element
when it comes to weight loss.
The diverse flavors of infused