Raising a Toast
Compared to other regions,
the food and beverages
consumption pattern
observed among the
European population has
been on a healthier side.
In addition, vendors of the
fruit-infused water market
scramble towards the East
Asian market, which holds
significant revenue shares in
the global food and beverages
market.
Key Strategies to
Squeeze More Profit
out of the Fruit-infused
Water Market
• Capitalize on
Seasonal Demand
While fruit-infused water can
witness year-round sales,
springs and summers record
the highest consumption
rate, owing to the need of
consumers to stay hydrated.
This surfaces a profitable
opportunity for market
vendors to prepare their
inventories right before the
onset of summer to capitalize
on the seasonal demand.
• Replace Plastic
Bottles with Metal Cans
As the stringency of
environmental regulation
turns up by a notch on a
frequent basis, plastic as
a packaging material is
likely to be replaced by
environmentally-benign
materials. Foreseeing the
future, vendors can shift
their packaging processes
away from plastic materials
to metallic cans as a measure
towards sustaining the
environment and, in turn,
their businesses in the long
run.
•Introduce New
‘Combinational’ Flavors
Since fruit-infused water
landscape continues
to be operated by
numerous players, product
differentiation can turn out
to be a key strategy can
bring brand loyalty without
the threats of substitutes.
On similar lines, vendors of
fruit-infused water market
can introduce new flavors
by combining two or more
fruits to position their brand
at a distinguished position.
Vendors can zoom in their
focus on consumers to
comprehend their needs and
develop flavors by keeping
consumers at the center of
the flavor innovation.
Fruit-infused Water
Drink Asia
22
September-October 2019
Market Amidst Intense
Competition
The fruit-infused water
market spectates intense
competition with numerous
players at play. Collectively,
the leading players functioning
in the fruit-infused water
market secures ~40-50% of
the market share with
product differentiating being
their key strategy. These
players include:
• Nestle Group
• PepsiCo Inc.
• The Coca Cola Company
• Pepper Snapple Group
•Treo Brands LLC
With the landscape being
strictly scrutinized for
environmental sustainability
by the government bodies,
this batch of players zero in
their focus on the packaging
materials and make as minimal
use of plastic as possible. For
instance, in February 2018,
Nestle Group announced
the launch of new packaging
for its six brands under the
bottled water segment. In
addition, in February 2019,
the company introduced