feature in supermarkets and
hypermarkets, and are fast-
replacing the ones developed
using conventional farming
practices. However, the
high price point of organic
fruit-infused water is likely
to benefit conventionally
produced flavored water.
calorie consumption trend
penetrating deeper in the
beverages sector, in addition
to detox drinks meant for
weight loss and cleansing,
are likely to upkeep the sales
of fruit-infused water in the
future.
While still young,
the fruit-infused water
market possesses enormous
potential, the key trends to
which have been recorded
and analyzed in an exclusive
study published by Persistence
Market Research (PMR). The
study is intended at enabling
stakeholders to make well-
informed decisions and
scramble towards a higher
market share.
~2 billion liters of fruit-
infused water was sold,
which corresponds to a value
of US$ 10 billion.
In recent times, functional
properties of fruit-infused
water have positioned it as
a favorable choice among
the lactose-intolerant and
GMO-allergic population,
which widens the consumer
base for the product. With
the increasing cross-border
trade activities, exotic as well
as seasonal fruits are available
round the year, which upholds
the streamlined supply of
raw materials required for
the production of fruit-
infused water. However,
the simplicity of infusion
process has been instigating
consumers to prepare fruit-
infused water at home, which
is likely to pose a challenge
to the sales. In addition,
concerns apropos of the
carbon footprints are likely
to lead vendors to rethink
the packaging of fruit-infused
water.
Revenue Shares of
Still Flavored Water to
Sparkle
Once found only on the
shelves of health food
stores, organic food and
beverages are now a routine
Charting the Evolution
of the Fruit-infused
Water Market
The image of healthy and
flavorful water has been
breaking grounds in the
consumers’ space; however,
the popularity gained by the
packaged drinking water in
1977, in the U.S., inspired
producers to capitalize on
the evolving preferences of
consumers and introduce
fruit-infused water. In 2018,
Drink Asia
21
September-October 2019
With the tangy flavor and
abundant health benefits,
sales of citrus fruits are
likely to remain high for the
preparation of low-calorie
fruit-infused water; however,
strawberry-flavored water
has been increasingly
becoming popular, which
will lead to the introduction
of new products. In terms
of products, still water is
anticipated to contribute
significantly to the growing
market size, as consumers
evince a liking for non-
carbonated beverages;
however, sparkling flavored
water has been frequently
chosen over still flavored
water in HoReCa (Hotels,
Restaurants, and Cafes)
segment, as these distribution
channels intend to distinguish
their offerings.