Raising a Toast
GLOBAL
MARKET
STUDY ON
FRUIT
INFUSED
WATER :
MORE FLAVORS,
LESSER CALORIES
- TRANSLATING
INTO FRUITFUL
OPPORTUNITIES
By : Author Persistence Market Research
R
ecent times
have spectated
the shifting
paradigms of
consumers’
predilection for functional
beverages, away from
carbonated and soda-
immersed drinks, leading
to the popularity of the
niche innovations, such as
‘fruit-infused water’. Since
the trends of fruit-infused
water are found to resonate
well with the millennial
populace, producers focus
on the millennials’ favorite
while introducing new line-
ups, combining two or
more fruits such as apple,
mango, orange, pineapple,
strawberry, watermelon,
berry, and citrus.
As these flavors are labelled
as ‘organic’, fruit-infused
water has been marked
safe for consumption by
regulatory authorities, such as
United States Department of
Agriculture (USDA) Organic,
which is likely to drive high
penetration in consumers’
space. In addition, the low-
In recent times, functional properties
of fruit-infused water have positioned
it as a favorable choice among
the lactose-intolerant and GMO-
allergic population, which widens the
consumer base for the product
Drink Asia
20
September-October 2019