Raising a Toast
water help consumers to
drink more water. This factor
is expected to boost the
demand for fruit-infused
water significantly in the
market.
Usage of Eco-friendly
Packaging for Infused
Water
Manufacturers of fruit-infused
water are focusing on the ill
effects of plastic bottles on the
environment. Manufacturers
are finding alternatives
to plastic as a packaging
material. Metallic cans are
the next option available
for them, but increase the
pricing of the product.
Hence, manufacturers
are implementing new
packaging materials, which
are environment-friendly.
The usage of ecofriendly
and affordable packaging
materials is expected to
create more opportunities
for the manufacturers of
fruit-infused water.
Preference for Organic
Flavored Drinks over
Conventional Flavored
Drinks
Conventional flavored
drinks contain additives and
preservatives, which are likely
to harm the human body.
Manufacturers have started
using organic ingredients
without any additives
and preservatives, and
introduced 100% organic
flavored drinks for diet-
conscious consumers. The
consumption of organic
fruit-infused water is the
emerging trend as lifestyles
of consumers are also
changing. This emerging
trend of consumption of
organic flavored water
over conventional flavored
water is expected to drive
the market growth in the
forecast period.
New and Trendy
Packaging Styles, the
Emerging Supply-Side
Trend
Manufacturers of fruit-
infused water are focusing on
new packaging materials and
trending designs to attract
more consumers. Attractive
and innovate packaging
styles without the use of
plastic, are trending in the
market. Such eco-friendly
and trendy packaging options
are expected to further boost
the market demand for fruit-
infused water.
Use of Homemade
Infused Water
Hindering the Market
from Reaching Its Full
Potential
the fruit starts to get infused
in it. This is the process
of making fruit-infused
water and is simple enough
to be carried out at home.
Consumers who consume
fruit-infused water in limited
quantities but on a regular
basis, prefer to prepare it at
home. Ingredients needed
for the production are also
available at home, and the
cost incurred is very less.
Hence, the preference for
homemade-infused water
is expected to hinder the
market from reaching its full
potential.
Analysts’ Inference
of the Fruit-infused
Water Market
When any fruit is kept in water
for more than three hours,
then the flavor and color of
The author(s) of the report
maintain a propitious outlook
on the growth of the fruit-
infused water market during
Vendors functioning in the fruit-
infused water market will have
to pass their products through
two strict fi lters of quality and
packaging
Drink Asia
24
September-October 2019
the forecast period 2019-
2029 with a CAGR of ~6%.
Demand for fruit-infused
water will remain high with
growing quest of consumers
for functional beverages.
Millennial population will
continue to remain the target
consumers, in light of their
marked predilection for
nuanced flavors.
Vendors functioning in
the fruit-infused water
market will have to pass
their products through two
strict filters of quality and
packaging. An investment
in the introduction of new
flavors will resonate well
with innovation-seeking
c o n s u m e r s ; h o w e v e r,
experiments done with citrus
fruits and strawberry will
remain fruitful. Use of glass
and metal as a packaging
material will turn out to
be a strategic move for
vendors functioning in the
fruit-infused water market.
Though Europe holds
a dominant status in the
fruit-infused water market,
exponential improvements in
the market share of East Asia
is likely to offer high returns
on investment.