Gulp Element
B
everages are a
liquid intended
for human
consumption
which have
a basic of function -
satisfying thirst; they also
play important roles in
human culture. India is
witnessing a tremendous
change in the health drinks
market. The consumer
needs and innovative
approaches of food industry
are driving the forces to
expand the market.
Though the expansion is
in all the sectors starting
from carbonated drinks,
alcoholic beverages, fruit
juices to energy drinks,
a major growth can be
seen in the healthy, low
caloric and nutritious
drinks. These concerns
towards health drinks are
due to rising medical issues
among all the generations
starting from children to
older generation. This
is because many people
above the age group of
30 years commonly show
signs osteoporosis. It’s
after the age of 30 that
the bones stars to loose
calcium, making intake of
calcium along of vitamin D
very important for proper
functioning of bones. It is
more common in women
than in men. Deficiency of
iron, calcium, sodium etc.
is very common among
the population. Improper
and unhealthy lifestyle, lack
of healthy food in diet and
Drink Asia
16
RECENT
TRENDS
IN
HEALTH
DRINKS
IN
INDIA
By : ZAHEEN
SOUDAGAR &
DR. PREETI BIRWAL
- The writers are
from the Department
of Food Technology,
School of Engineering
and Technology,
JAIN (Deemed-to-be
University), Bangalore.
Emai: [email protected]
Health
drinks are
very popular
among
children. Their
market is very
large and
growing
September-October 2019
lack of awareness are a few
of the reasons for various
deficiencies found in people.
There is a lot of unawareness
and ignorance when it comes
to diet. Thus, it is important
that people include various
health supplements in their
normal diet. Even if a person
is very health conscious