through the supply chain to
the point of consumption.
Enhancement in the
packaging and labelling of
alcoholic drinks also has an
effect on its ecommerce.
and retrieval system (AS/
RS) along with warehouse
management and warehouse
control system, promotes
overall control over the
inventory. Digitalization of
inventory and warehouse can
effectively integrate market
demands with production.
• Packaging and Labelling:
Attractive packaging and
Ecommerce i.e. the buying
and selling of goods using
internet services; is an
interesting element of the
modern world. Digitalization
has expanded the scope for
ecommerce. Many stores
that were earlier restricted to
the retail distribution system
have started to sell their
goods online. Be it startups
or established leaders, food
and beverage companies
are adopting ecommerce to
remain competitive. Online
sales are forecast to account
for 15–20
percent of
The use of
conventional robots
the food and
and collaborative
beverage
robots (cobots) have
sector’s
promising roles in
overall sales
the non-alcoholic
beverage industry
by 2025.
I n d i a n
market for foods and non-
alcoholic beverages is already
reaping huge benefits due
to ecommerce. However,
in India, strict laws and
regulations hinder the
ecommerce for alcoholic
beverages. In the United
States of America, many
popular apps exists for alcohol
delivery namely: drizly,
informative labelling are thirstie, minibar, drinkin,
important aspects of product doordash, saucey, klink, etc.
marketing and sales. Apart Breweries, distilleries and
from providing information wineries need to provide
about nutritional value, accurate product information
i n g r e d i e n t s , a l l e r g e n s , across the ecommerce
certifications, etc., digital platforms so as to attract and
labels give access to more gain customer’s trust.
product attributes to the
interested consumer. Printed A S t e p t o w a r d s
sensors on beverages can Digitalization is all that a
provide real-time data beverage industry needs to
Drink Asia
15
September-October 2019
take. Initially, assessment of
the manufacturing plant with
respect to the equipments,
raw materials, processing
steps and packaging of final
product is required. This
is followed by evaluation
of the key areas which can
benefit by digitalization.
F&B industries should work
on reducing the number of
islands of control (fragmented
automation) and bring all
pockets of automation
under a single interface.
This is possible by using
manufacturing operations
management (MOM)
software for managing
end-to-end manufacturing
processes. Various types
of MOM software exist for
production management,
quality and compliance and
performance analysis. With
the help of blockchain,
artificial intelligence, big data
analytics and robotics, the
beverage industry will find
permanent solutions to its
big problems.
Digitalization in the F&B
industry brings about greater
productivity, increased asset
reliability, reduced on-site
resources, precise process
control, enhanced product
traceability and reduced
production wastage.
Digitalization creates a
company specific data
repository that can be used
for optimizing production
with respect to demand,
studying the SKU trend,
tracking the product through
process/shipment and
scheduling plant maintenance.
Strategic implementation of
digitalization into the system
can potentially improve and
transform the beverage
industry.