John Lewis is one of the most well known and popularised department store. It has been extremely successful throughout the years.
How do they remain successful?
John Lewis remain successful by reaching out to their customers in the right way. They allow purchases to be made on line through their website, they have lovely polite staff in stores making it easy for customers to approach and they have an email and phone number to which their customers can contact them by.
Adding to this John Lewis are well known for their creative christmas advertisments. This year was extremely successful with over 21,824,013 views so far!
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John Lewis Turnover gets bigger every year:
2012= £7,758,600
2013= £8,465,500
2014= £9,027,800
2015= £9,701,00
2016= £9,748,800
Range of merchandise
John Lewis has a large range of merchandise such as clothes, homeware, electrical, food, toys. Also services such as opticians, bureaux de change, beauty services and personal styling.
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