Dreamy 1 | Page 12

John Lewis

The John Lewis Partnership (JLP) is an employee-owned UK company which operates John Lewis department stores, Waitrose supermarkets, its banking and financial services, and other retail-related activities.

The company is owned by a trust on behalf of all its Partners. The JLP group is the third largest UK private company by sales in the Sunday Times Top Track 100 for 2016.

The chain's image is upmarket, and it appeals strongly to middle- and upper-class shoppers. Recently, however, John Lewis has broadened its marketing strategy towards all types of buyers, with the introduction of the 'Value' range to John Lewis and the 'Essential' range to Waitrose, and the expansion of the business.