River Island
River Island is a London-headquartered high street fashion brand, which operates in a number of worldwide markets. Set up in 1948 by Bernard Lewis and his brothers in London, it is to this day still a private company owned by the Lewis family.
River Island is multiple chain retailer. Chain stores are retail outlets in multiple locations that share a brand and central management.
River Island is a large business, with a turnover of £894,000,000.
River Island has very competitive pricing. This is due to it having very similar competitors such as Topshop, Miss Selfirdge and even online stores such as Miggguided and Boohoo. River Islands competitors sell extremely similar clothing to them, making pricing an important factor.
River Island sell for all different age range from young children both girls and boys to women and men. They sell beauty
products, accessories, sweets, lip balms and fashionable, up to date trends for clothing.
River Island are extremely successful to how they remain in contact to their customers.
They complete this in three ways:
1