Double Your Profit With These 8 Tips on Email Subject Line Double Your Profit With These 8 Tips on Email Subj | Page 5

The length of time the average
user spends scrolling through
their inbox isn't that great, so
a short, well-written subject
line will have a better chance
of grabbing their attention.
2. Honesty
Increasing the open rate is only
the start of the battle, and a
common mistake many email
marketers make is by thinking
that by merely increasing the
open rate, they'll be increasing
their conversion rate. In order
to do that, they'll craft an
intriguing subject line that
doesn't necessarily reflect the
content of the email.