Double Your Profit With These 8 Tips on Email Subject Line Double Your Profit With These 8 Tips on Email Subj | Page 6

All that ends up doing is
alienating their prospects who
feel they've been misled, so it's
always a good idea to keep the
content of the email firmly in
mind when crafting a subject
line.
3. Clarity
It's always tempting to create a
witty subject line, but studies
have shown prospects tend to
prefer subject lines that are
completely clear about the
content of the email.