You’ve dangled the bait, now it’s time to set the hook with a
clear call to action. Ask the viewer to visit your website, click
on the link to buy the product, or subscribe to your list.
If you miss this step, you wasted it all. Without a clear call to
action, your video is pretty much pointless.
7. Give Them Time to Think
Make sure you leave a little dead time at the very end of your
video. It can be silence and you can have text reminding them
(again) to click the link below to learn more. You could even
put several large arrows pointing down, so they know to click
the link in the description.
By adding this extra time on the end, you prevent Google from
immediately popping up with other suggested videos that
could divert the viewer’s attention from your recent call to
action.