will last. For instance, “In the next 2 minutes, I’m going to
share my story and tell you about the products that actually
worked for me.”
3. Deliver What You Promised
This segment is where you actually present the information
you just told them they would receive. Be clear and concise as
you explain your product or give your review or tutorial.
This is where you would show the cosmetics you used to ditch
the acne and maybe even show them how you apply that night
cream to your T-Zone every night.
4. Wrap It Up
You’ve already given them the information you promised, now
do a quick recap. It should just be a sentence or two. You
could say, “That is how I conquered acne and got a great
complexion in two weeks.”
5. Be the Expert
Now you have set the scene for why you are qualified to give
them advice. You are experienced and you know what you are
talking about.
Cash in on the authority you’ve built by giving them a tidbit of
advice. You could just drop a note of encouragement, a quick
tip, or a recommendation for a product (affiliate marketers are
seeing dollar signs here!).
6. Set the Hook