7.2
ILLUSTRATION
ILLUSTRATIONS FOR DOCTORS AND PATIENTS
WHAT IT IS
WHAT IT IS
WHAT IT IS
• White or muted background.
• A muted palette is used. Highlighted
areas can be deeper in colour tone.
• Colours must follow industry standards
(ie muscles are red, bones are white).
WHAT IT ISN’T
WHAT IT ISN’T
WHAT IT ISN’T
• Dark background.
• Overly bright (ie vivid) colours.
• Mediclinic palette replacing industry colours.
(ie Mediclinic Blue, Dark Blue, Orange, Grey etc).
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | ILLUSTRATION
CONTENTS