6.13
IMAGERY
SELECTING PHOTOGRAPHY
VISIBILITY AND LEGIBILITY OF OTHER ELEMENTS
When selecting an image in accordance with the
guidance detailed in this section, ensure that the
shot chosen has plenty of space on which our
logo, the headline and any other text can sit.
If necessary, use a crop of the image to ensure
that the areas below all these key elements
are free from visual clutter.
An image with plenty of clear natural space has
been specifically selected to ensure all other
elements are legible
Do not allow a busy area of an image to sit
below our logo, the headline or any other
text. The Science of Care text should have plenty
of clear space around it to ensure it has strong,
visual standout.
BIRSHOF
MIRDIF
BIRSHOF
GOLFCLINIC
GOLFCLINIC
A HOLISTIC
PRACTICE TO
KEEP YOU ON
COURSE
A HOLISTIC
PRACTICE TO
KEEP YOU ON
COURSE
AN INTERDISCIPLINARY TEAM OF EXPERTS FROM
MEDICLINIC BIRSHOF COLLABORATE TO TREAT THE
ATHLETE’S BODY AND MIND
Ensure the photograph has a clear area
where other key elements can sit
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | IMAGERY
MEDICLINIC’S DOCTORS AT OVER 73 HOSPITALS AND
CLINICS AROUND THE WORLD COLLABORATE
TO IMPROVE PRIMARY MEDICAL CARE.
AN INTERDISCIPLINARY TEAM OF EXPERTS FROM
MEDICLINIC BIRSHOF COLLABORATE TO TREAT THE
ATHLETE’S BODY AND MIND
Do not allow a busy area of an image
to sit below other key elements
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