6.12
IMAGERY
SUB-BRAND IMAGERY
All the principles explained in this section
regarding people and still life images are
applied for Mediclinic sub-brands.
The content of Mediclinic sub-brand imagery
is specifically related to it’s audience,
MEDICLINIC BABY
Images of babies, babies with parents
or Mediclinic staff, pregnant patients and
baby-related objects are examples
of relevant image subjects.
MEDICLINIC SENIOR
Positive, upbeat images of senior patients
are used. Mediclinic staff can also be in the
composition to communicate the attentive care
that Mediclinic Senior patients will receive.
MEDICLINIC PRIVÉ
All images used must portray an attention to detail,
to communicate the premium level of care that
Mediclinic Privé patients will receive. Images used
must make the patient feel special. Use people
images and still life images that adopt the look of
a luxury hotel. People images that follow the brief
set out on page 6.8 are also used to maintain a feel
of scientific authority.
Mediclinic Baby
For examples of Mediclinic Baby
images in an application, please refer
to pages 12.13 and 14.2.
Mediclinic Senior
For examples of Mediclinic Senior
images in an application, please refer
to page 14.4.
Mediclinic Privé
For examples of Mediclinic Privé
images in an application, please refer
to page 14.6 and 14.7.
Please note:
Mediclinic Professional communications use our medical illustration style instead of photography
on front covers. Please refer to pages 7.1 to 7.4 and pages 14.9 to 14.13 for guidance.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | IMAGERY
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