6.11
IMAGERY
LOCAL TEXTURES
LOCAL RELEVANCE
ATTRIBUTES
Beautiful local detail
Orchestrated
Natural
Within the hospital environment, for print and
similar materials, you can use images of local
textures: details that represent the environment
that surrounds the hospital.
These images are often close-ups revealing the
beauty in the structure of plants or traditional
decoration, bringing a sense of order and a calm
feel to designs. The images do not have to be
recognisable but must always be inspired by
the local environment and never be generic
textures or patterns.
These textures should always be used
photographically, never as graphic patterns.
Southern Africa
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | IMAGERY
Switzerland
United Arab Emirates
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