6.10
IMAGERY
LOCAL TEXTURES
CHECKLIST AND USAGE
ATTRIBUTES
Beautiful local detail
Orchestrated
Natural
Images of textures are used within hospital
and clinic environments only.
BEAUTIFUL LOCAL DETAIL
Capture the local textures and patterns.
Looking closer at local areas can reveal beautiful
compositions in both natural and man-made
features. Likewise, a view over a landscape can
frame a delightful pattern local to the platform.
ORCHESTRATED
Compositions must feel beautifully organised.
The crop or angle used must feel considered, to
communicate the premium nature of our brand.
NATURAL
Nature provides us with so many textures and
patterns. Man-made areas can feature too, but
must feel very natural to the environment and
platform, in which they are displayed.
Images should always be shot in a way that
feels naturally rather than artificially lit.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | IMAGERY
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