6.14
IMAGERY
SUPPORTING PHOTOGRAPHY
There are many photographs within our
communications that are required to document
events and teams, and present individuals.
Many of these images have to be captured
in ways which don’t allow for the full set of
imagery criteria to be applied, but where
possible they should try to suggest some of the
attributes we promote: naturalness, authority,
light and warmth.
BIOGRAPHY PORTRAITS
PHOTOGRAPHY AT EVENTS
Attempt to capture subjects in a
reportage style, as if the camera isn’t
there, i.e. Interacting with others, gesturing
as they speak, rather than being unnatural
and posed, looking directly at the camera.
Where possible avoid using artificial
backdrops or a makeshift studio to capt W&P