6.6
IMAGERY
STILL LIFE PHOTOGRAPHY
CHECKLIST AND USAGE
ATTRIBUTES
Morning light
Generous use of space
Natural
MORNING LIGHT
Objects should be shot to convey the warm
sense of human emotion that we experience
when we see morning light. The optimism of
a new day and a fresh start, is directly linked
to the path to recovery that is central to a
Mediclinic experience.
GENEROUS USE OF SPACE
White space, or large areas of neutral muted
tones should surround the subject matter,
allowing the object to stand out as a highlight
within the composition.
NATURAL
Colours, lighting and composition must feel
natural – not forced or retouched. Images can be
retouched, e.g. to adjust the colours, but it must
not be obvious they have been digitally altered.
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