6.7
IMAGERY
STILL LIFE PHOTOGRAPHY
LOCAL RELEVANCE
ATTRIBUTES
Morning light
Generous use of space
Natural
Use objects and settings that have a
regional significance in the platform for
which the communication is being prepared.
These can involve cultural artefacts, furniture
and plants – placed into photographic settings
and environments that reflect the Mediclinic
look and feel as is shown in these examples.
Southern Africa
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | IMAGERY
Switzerland
United Arab Emirates
CONTENTS