Doctor's Orders dddddd | Page 74

5.13 TYPOGRAPHY ARABIC For communications in Arabic our typeface is Berytus. We use Berytus in three weights: – Informal Ultra Light, Regular and Bold. BERYTUS INFORMAL ULTRA LIGHT Berytus Informal Ultra Light is the weight to use for all text we would set in Gotham Regular when not in Arabic, for example, for body copy. Berytus Informal Ultra Light has been specially developed for Mediclinic. Berytus Regular is the weight to use for all text we would set in Gotham Medium when not in Arabic, for example, The Science of Care Proof Points. BERYTUS REGULAR Berytus Bold is the weight to use for all text we would set in Gotham Bold when not in Arabic, for example, for headlines. These fonts are exclusively available from Linotype. To purchase them, please contact: Nadine Chahine Branding and CI Manager / Arabic Specialist Linotype GmbH A Monotype Imaging company Werner-Reimers-Str. 2-4 61352 Bad Homburg Germany Phone [phone] Fax [phone] mailto: [email protected] http://www.Linotype.com BERYTUS BOLD MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | TYPOGRAPHY CONTENTS