5.11
TYPOGRAPHY
BODY COPY
Set body copy in Gotham Book. Highlighted
text can be in Gotham Medium or Gotham Bold.
Body copy is set in sentence case.
GRIDS FOR TEXT
Keep to a very simple
grid of up to three columns
per page. Be consistent
throughout a single piece
of communication.
Colour in Mediclinic Grey 1. If printing through a
CMYK process then set body copy at 85% black.
Body copy and subheadings do not use extra
or reduced letter spacing.
Leading should be generous for body copy.
Our recommended type size for A4 is 9pt type
on 15pt leading. However, leading and point size
should be adjusted when necessary, e.g. if the
communication is text-rich.
Further recommended point sizes for text are
specified in the relevant application sections
of these guidelines (i.e. stationery, literature).
• Set bullets to be the same point size
as the body copy
• Indent bulleted text approximately 3mm,
as demonstrated in this sentence.
SUBHEADINGS
Set body copy ranged left in Gotham Book.
Shown here set in a three-column grid
Set subheadings in Gotham Bold 1 or 2.
Set in sentence case or upper case.
Always use the correct colour values for
Mediclinic Grey. Colour specifications are
on pages 4.14. and 4.15.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | TYPOGRAPHY
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