5.10
TYPOGRAPHY
THE SCIENCE OF CARE
PROOF POINTS
Mediclinic Blue is used sparingly and in a precise and deliberate
manner to highlight The Science of Care Proof Points.
This can be in the form of text only or text with a blue line. Please
refer to pages 4.8 and 4.9 for guidance on how to set up the blue
line at the correct proportions in relation to the text.
All Proof Points should be written in upper case, and finish
with a full stop. Maximum word count is 40 words.
The Science of Care Proof Point always has an added +20
inter-character spacing, is set in upper case and is ranged left.
Please note, each unit of the +20 character spacing is equal to
20/1000 of an em.
COVERS AND OTHER PROMINENT LOCATIONS
When setting on covers, the blue line must not come from the top
of the page. Use Gotham Medium. Our recommended type size for
an A4 cover is 10pt type on 12pt leading. Our recommended type
size for an A5 or 1⁄3 A4 cover is 8pt type on 10pt leading.
PROOF POINTS ON
FRONT COVERS ARE SET
IN GOTHAM MEDIUM WITH
+20 LETTER SPACING.
PROOF POINTS ON FRONT COVERS
ARE SET IN GOTHAM MEDIUM WITH
+20 LETTER SPACING.
PROOF POINTS ON INSIDE PAGES
ARE SET IN GOTHAM BOOK WITH
+20 LETTER SPACING.
Note: Please refer to page 12.4 for guidance on how to use the blue
line on the cover of a brochure.
INSIDE PAGES
When setting on inside spreads, the blue line can come from the
most suitable point. Use Gotham Book. Our recommended type size
for an A4 or A5 spread is 9pt type on 11pt leading. Our recommended
type size for an A5 or 1⁄3 A4 spread is 8pt type on 10pt leading.
Each Proof Point is to be approved by Mediclinic before
production. Please refer to pages 9.3 to 9.8 for guidance
on how to write our Proof Points.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | TYPOGRAPHY
CONTENTS