5.9
TYPOGRAPHY
HEADLINES
DON’TS
Please be careful to avoid the
incorrect ways to set our headlines.
DON’T
CENTRE
HEADLINES
TRY TO KEEP THE
LINE BREAKS EVEN
IN ALL HEADLINES
DON’T SET YOUR
HEADLINES WITH
TOO MUCH LEADING
Don’t set
headlines in
sentence case
DON’T HIGHLIGHT
WORDS OR A WORD
WITHIN A LINE
AVOID SETTING HEADLINES WITH WORDS
SPLIT BY HYPENS
DON’T USE
INCREASED
LETTER
S PAC I N G
DON’T RANGE
HEADLINES
TO THE RIGHT
DON’T FORCE
JUSTIFY THE
HEADLINE
IN THIS WAY
BUILDING
THE HEALTH
OF OUR BUSINESS
ON THE FOUNDATION
OF SCIENCE
Don’t use more than one headline per layout.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | TYPOGRAPHY
CONTENTS