5.8
TYPOGRAPHY
HEADLINES
LEADING
Set all headlines in Gotham Bold upper case.
Use a maximum of five lines.
LEADING
In typography, leading refers to the distance
between the baselines of successive lines of type.
Leading is measured in point sizes, the same system
used for text sizes.
Set the leading to be 95% of the point size of the
text. This will result in the leading being slightly less
than the point size of the text. For example, if you
have 38pt text, do the following calculation:
38/100 x 95 = 36.1
Set the 38pt headline on 36 leading.
Inter-character spacing in headlines can be reduced
by up to –25 to create a more even look for blocks
of type. Please note, each unit of the –25 6