5.7
TYPOGRAPHY
HEADLINES
SIZE
Set all headlines in Gotham Bold upper case.
Headlines on A4 covers should be between
40pt and 60pt. This is flexible enough to allow
headlines of different length to have equal
exposure, and also to allow for positioning
over the image.
1
⁄3 A4 Cover
1
⁄3 A4 Spread
A5 Cover
A5 Spread
A4 Cover
A4 Spread
Minimum size
24pt
16pt
32pt
20pt
40pt
20pt
Maximum size
30pt
24pt
40pt
40pt
60pt
40pt
Headlines on A4 spreads should be between
20pt and 40pt.
The table (right) contains some recommendations
for other format sizes.
LEGIBILITY
It is very important that legibility is maintained
at all times. Do not allow a busy area of an image
to sit below the headline.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | TYPOGRAPHY
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