5.4
TYPOGRAPHY
CORPORATE TYPEFACE
Gotham is a contemporary sans serif typeface
designed for clear communication at a range
of type sizes. It has been especially chosen for
its accessibility and legibility.
Gotham has a masculine tone that is confident
while its simplicity keeps it human and
approachable.
The generous counters (negative spaces) make
it clear and legible at small scale as well as from
a distance.
The various weights allow us to create clear
typographic hierarchy across applications.
Gotham is not a system font and must
be purchased from a type vendor such
as typography.com.
GOTHAM BOOK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
GOTHAM MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
GOTHAM BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
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