5.3
TYPOGRAPHY
TYPEFACE OVERVIEW
CORPORATE TYPEFACE
Our corporate typeface is Gotham. It is used for
all our printed communications. Where possible
it is used for online applications.
We use Gotham in three weights:
– Book, Medium and Bold.
We set Gotham in sentence case for body
copy. Extra letter spacing is used for upper
case Gotham when we set The Science of Care
Proof Points. Please refer to the typesetting
guidance on pages 5.6 to 5.12 for further
information.
GOTHAM
Book Medium Bold
SYSTEM FONT
Our system font is Arial. It is used for system
produced applications, such as PowerPoint®,
or the content of a letter.
We use Arial in three weights:
– Regular, Bold and Black.
We also use Arial for HTML text online. Please
note that Gotham can also used online but first
it needs to be created as an image.
ARIAL
Regular Bold Black
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