4.11
COLOUR
SPECIAL USE COLOURS:
MEDICLINIC DARK BLUE
Please note: These examples are not real
and are for illustrative purposes only.
Mediclinic Dark Blue
is used here as a
background for
an invitation.
As an exception
for invitations only,
the text can be
set in silver
foil blocking.
Mediclinic Dark Blue plays a key role in
the more premium aspects of the private
hospital experience.
Its use should be reserved for items that are
tailored around a patient’s bespoke needs,
e.g. a daily printed menu. Its use should be
considered a mark of quality.
When applied, it is used as a solid colour over
the background of a layout in a very graphic
way. Don’t use Mediclinic Dark Blue for text.
Please ensure that when our logo is used
on a background of Mediclinic Dark Blue,
colour version 2 is used (see page 3.7).
Always use the correct colour values for
Mediclinic Dark Blue. Colour specifications
are on pages 4.14. and 4.15.
Mediclinic Dark Blue
is used as a background
colour for premium items.
Don’t use Mediclinic
Dark Blue for text.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR
CONTENTS