Doctor's Orders dddddd | Page 56

4.12 COLOUR SPECIAL USE COLOURS: MEDICLINIC ORANGE Please note: These examples are not real and are for illustrative purposes only. Mediclinic Orange is used sparingly on internal communications, and also as a highlight in information graphics. Orange is used as a highlight on internal communications. When used on internal communications Mediclinic Orange can be used as an accent colour for typography, particularly on informal collateral, e.g. a magazine. Orange can be used in blocks of solid colour. Mediclinic Orange can be used in blocks of solid colour in editorial layouts, but never for an entire cover or spread background. For information graphics, Mediclinic Orange can be used as a highlight on maps and diagrams, as well as being part of the palette available for charts. Always use the correct colour values for Mediclinic Orange. Colour specifications are on pages 4.14. and 4.15. Don’t use orange as a solid colour for an entire background. Orange is used as a highlight in information graphics. MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR CONTENTS