4.9
COLOUR
THE BLUE LINE
Horizontal and vertical lines that do not make a
90-degree turn should follow these specifications.
VERTICAL LINES
The line ranges with the top or bottom of the text,
ensuring that it runs across the vertical height of
the text. It should be a horizontal distance from
the text equal to twice the cap height, 2C (where
‘C’ is the cap height).
HORIZONTAL LINES
The line stops a distance from the text equal
to twice the cap height, 2C. It is ranged with
the baseline of the first line of the text.
2C
PROOF POINTS ON FRONT COVERS
ARE SET IN GOTHAM MEDIUM WITH
+20 LETTER SPACING. C
PROOF POINTS ON FRONT COVERS
2C ARE SET IN GOTHAM MEDIUM WITH
2C
C
+20
SPACING.
C LETTER
PROOF POINTS
ON INSIDE PAGES
ARE SET IN GOTHAM BOOK WITH
+20 LETTER SPACING.
2C
C
FRONT COVERS AND INSIDE PAGES
On the front cover of a document the blue line
must not come from the top of the page. Inside
literature the blue line can come from the most
suitable point.
PROOF POINTS ON INSIDE PAGES
ARE SET IN GOTHAM BOOK WITH
+20 LETTER SPACING.
Note: Please refer to page 12.4 for guidance on
how to use the blue line on the cover of a brochure.
Each Proof Point is to be approved by Mediclinic
before production. Please refer to pages 9.3 to 9.7
for guidance on how to write our Proof Points.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR
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