4.8
COLOUR
THE BLUE LINE
2C
A horizontal or vertical blue line can lead to The Science of Care
Proof Point. The line either comes from the edge of the layout or
from an area of an image that is relevant to The Science of Care
Proof Point It can sit on the left or on the right of the text.
OUR LIVER TRANSPLANT UNIT IS THE LARGEST
PRIVATE FACILITY IN THE COUNTRY.
The line width is equal to half of the cap height, 0.5C (where ‘C’
is the cap height), and stops a distance from the text equal to
twice the cap height, 2C. The bottom of the horizontal line
leading to the text is ranged with the baseline of the first or
last line of the text.
Set in Gotham Medium upper case on covers
2C
OUR
LIVER
TRANSPLANT
UNIT IS THE LARGEST C2C
Line width
is 0.5C where
C is the cap height
PRIVATE
FACILITY
THEAN
COUNTRY.
C OUR
STAFF IN
HAVE
AVERAGE 10 YEARS’
EXPERIENCE. OVER 50% OF OUR PEOPLE
HAVE WORKED IN CLINICAL ROLES FOR
5 YEARS OR MORE.
The line can make one 90-degree turn.
TEXT SPECIFICATION
All Proof Points should be written in upper case, and finish
with a full stop. Maximum word count is 40 words.
Our blue text always has an added +20 inter-character
spacing. Please note, each unit of the +20 character spacing
is equal to 20/1000 of an em.
When setting on covers, use Gotham Medium, upper case.
Recommended size for an A4 cover is 10pt type on 12pt leading.
When setting on inside spreads, use Gotham Book, upper case.
Recommended size for an A4 spread is 9pt type on 11pt leading.
2C
C
OUR STAFF HAVE AN AVERAGE 10 YEARS’
EXPERIENCE. OVER 50% OF OUR PEOPLE
HAVE WORKED IN CLINICAL ROLES FOR
5 YEARS OR MORE.
Set in Gotham Book upper case on inside pages
Note: Please refer to the typography section for further
information on type specifications. Refer to page 12.4 for
guidance on how to use the blue line on the cover of a brochure.
Each Proof Point is to be approved by Mediclinic before
production. Please refer to pages 9.3 to 9.8 for guidance
on how to write our Proof Points.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR
CONTENTS
C