4.7
COLOUR
MEDICLINIC BLUE AND INFORMATION HIGHLIGHTING
Mediclinic Blue can also be used to highlight
information that delivers The Science of Care.
Don’t use Mediclinic Blue more than
three times on a single layout.
For example, this menu highlights the specialist’s
name, as the specialist is responsible for
delivering The Science of Care.
The menu features pictograms in Mediclinic Blue.
All of our pictograms use this colour as they are
evidence of the way we apply science to improve
the experiences of our patients.
‘Recommended for’ signifies that this is
personally tailored and therefore delivers
The Science of Care.
Don’t overuse Mediclinic Blue. Never use it more
than three times on a single side of a layout.
Always use the correct colour values for
Mediclinic Blue. Colour specifications are
on pages 4.14. and 4.15.
The specialist delivers The Science of Care
so her name and title are highlighted in
Mediclinic Blue.
All our pictograms are highlighted
in Mediclinic Blue.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR
CONTENTS