4.6
COLOUR
MEDICLINIC BLUE AND THE SCIENCE OF CARE PROOF POINTS
Mediclinic Blue is used sparingly and in a
precise and deliberate manner to highlight
The Science of Care Proof Points. This can be
in the form of text only or text with a blue line.
Mediclinic Blue can also be used to highlight
information that delivers The Science of Care,
e.g. a doctor’s name, or a pictogram.
Mediclinic Blue is always used at 100%,
and on light and spacious backgrounds
only. Never use this colour on a solid area
or as a background.
Science of Care Proof Points can be used
on objects and in environments as well as in
conventional communications, for example:
– A plant tag that references how the plant
was specifically chosen as it absorbs toxins
in the air.
– A water bottle with text that explains why
water speeds up the healing process.
A Science of Care Proof Point must always
be relevant to the area in which it is placed.
Mediclinic Blue is a precious colour to our
brand. Use it deliberately, never for decoration.
Each Proof Point is to be approved by
Mediclinic before production. Please refer
to pages 9.3 to 9.8 for guidance on how to
write our Proof Points.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOU