4.5
COLOUR
USE OF MEDICLINIC GREY
The Mediclinic Greys are warm colours. They
represent the humanity and warmth that is
central to our brand.
We use these greys in chromatic order to
create a feeling of calm and orchestration.
Our typography uses a stepped system with
these greys. Headlines use a different Mediclinic
Grey on each horizontal line. The greys used
ascend or descend in a smooth and considered
manner. There are five greys so your headline
can be up to five lines. Mediclinic Grey is also
used in information graphics.
Always use the correct colour values for
Mediclinic Grey. Colour specifications are
on pages 4.14. and 4.15.
TRANSPARENCY – IMPORTANT TECHNICAL NOTE
Headlines that sit on a photographic image
that are coloured with Mediclinic Grey are set to
‘multiply’. This is a setting in design applications
such as Adobe® InDesign® or Illustrator® that
makes the text slightly transparent, so that
the areas of the image behind the type can
be partially seen. Always make sure that text
appearing on imagery is clearly legible.
We use our grey in headlines in chromatic order
to create a feeling of calm and orchestration.
MEDICLINIC GREY 1
MEDICLINIC GREY 2
MEDICLINIC GREY 3
MEDICLINIC GREY 4
MEDICLINIC GREY 5
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | COLOUR
SPECIALIST
TREATMENT
TO SET YOU
ON THE PATH
TO RECOVERY
Mediclinic Grey is used in information graphics.
CONTENTS