3.30
LOGO
SUB-BRAND LOGOS
MEDICLINIC SENIOR
Our sub-brand logos consist of two elements:
our logotype and the sub-brand name. The
sub-brand name can be styled typographically
and coloured to suit its audience.
The Mediclinic Senior name is set in Gotham
Medium, in Mediclinic Orange with +50 character
spacing. Please note, each unit of the +50
character spacing is equal to 20/1000 of an em.
For all uses and colourways of the Mediclinic
Senior logo, use the artwork provided and do
not try to recreate it.
COLOUR WAYS
The Mediclinic Senior logo should be produced
in colour wherever possible, using the colour
specifications listed here.
For printed communications, where Pantone®
colours are not used, please use the correct
CMYK breakdown. When there is a print
restriction, for example a black and white form
or in sponsorship situations, a black version
or a white version of this logo can be used
– whichever is most legible.
PANTONE®
CMYK
RGB
HTML
MEDICLINIC BLUE
Pantone®640
C100 M10 Y5 K0
R10 G160 B190
#0aa0be
R246 G139 B31
#f68b1f
MEDICLINIC ORANGE
Pantone®137
C0 M41 Y100 K0
For details on positioning a sub-brand logo
on an application, minimum clear space and
minimum size, please refer to page 3.13
For specifications of our entire brand colour
palette please refer to pages 4.14 and 4.15.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
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