3.29
LOGO
SUB-BRAND LOGOS
MEDICLINIC BABY
Our sub-brand logos consist of two elements:
our logotype and the sub-brand name. The
sub-brand name can be styled typographically
and coloured to suit its audience.
The Mediclinic Baby name is set in Gotham
Book, in several colours and the characters
have been rotated. For all uses and colourways
of the Mediclinic Baby logo, use the artwork
provided and do not try to recreate it.
PANTONE®
CMYK
RGB
HTML
MEDICLINIC BLUE
Pantone® 640
C100 M10 Y5 K0
R0 G148 B212
#0094D4
PINK
Pantone® 213
C0 M95 Y20 K0
R230 G23 B114
#E61772
MEDICLINIC ORANGE
Pantone® 137
C0 M41 Y100 K0
R247 G163 B0
#F7A300
GREEN
Pantone® 362
C75 M0 Y75 K0
R43 G172 B101
#2BAC65
COLOUR WAYS
The Mediclinic Baby logo should be produced
in colour wherever possible, using the colour
specifications listed here.
For printed communications, where Pantone®
colours are not used, please use the correct
CMYK breakdown. When there is a print
restriction, for example a black and white form
or in sponsorship situations, a black version
or a white version of this logo can be used
– whichever is most legible.
For details on positioning a sub-brand logo
on an application, minimum clear space and
minimum size, please refer to page 3.13
For specifications of our entire brand colour
palette please refer to pages 4.14 and 4.15.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
CONTENTS