3.26
LOGO
USE OF STRAPLINE
USING THE STRAPLINE LOCKED
TO OUR LOGO
The lock-up would be used for instances such
as a video endframe or PowerPoint® endframe.
Our strapline does not have to be used for
sponsorship. However, if a sponsorship
situation required the strapline, it should
be locked to our logo. See example of a
sponsorship logo wall, far right.
USING THE STRAPLINE SEPARATE
FROM OUR LOGO
2. However, for literature that features no
Science of Care Proof Point on the cover,
the preferred position for the strapline is
on the front cover, in the bottom left corner.
3. When our logo is positioned in an area other
than the top right corner, for example on
our website, place the strapline in the most
practical corner of the communication.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
OTHER BRAND
LOGO 2
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LOGO 4
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LOGO 5
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LOGO 7
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LOGO 8
EXPERTISE YOU CAN TRUST.
EXPERTISE YOU CAN TRUST.
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LOGO 6
EXPERTISE YOU CAN TRUST.
EXPERTISE YOU CAN TRUST.
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LOGO 9
EXPERTISE YOU CAN TRUST.
Video endframe
Sponsorship logo wall
EXPERTISE YOU CAN TRUST.
MEDICLINIC AARAU*
EXPERTISE YOU CAN TRUST.
* Klinik mit Geburtenabteilung
PANORAMA
MEDICLINIC BEAU-SITE, BERN
PANORAMA
MEDICLINIC PERMANENCE, BERN
MEDICLINIC SALEM-SPITAL, BERN*
MEDICLINIC ANDREASKLINIK, CHAM ZUG*
CUSTOMISED &
HOLISTIC CARE
FOR EXPECTANT
PARENTS
MEDICLINIC AM ROSENBERG, HEIDEN
1. For literature that features a Science of
Care Proof Point on the cover, the preferred
position for the strapline is on the back cover,
(to avoid cluttering the layout) keeping the
same size proportion to the logo as normal.
OTHER BRAND
LOGO 1
MEDICLINIC BOIS-CERF, LAUSANNE
MEDICLINIC CECIL, LAUSANNE*
MEDICLINIC ST. ANNA, LUZERN*
MEDICLINIC BIRSHOF, MÜNCHENSTEIN BASEL
MEDICLINIC BELAIR, SCHAFFHAUSEN
MEDICLINIC ZÜRICH*
MEDICLINIC IM PARK, ZÜRICH*
CUSTOMI M