3.27
LOGO
STRAPLINE POSITION ON LITERATURE WITH NO BACK COVER
There may be situations when literature
has no back cover on which to position the
strapline because the reverse side is the
same front cover in another language.
Do not use the strapline
on the front cover if there is
a Science of Care Proof Point
ACCOUNTS
Medical aid patients
If your child is on a medical aid please ensure that the
medical aid is made aware of his/her admission to the
hospital and ascertain whether or not the medical aid will
pay all expenses. In the absence of a valid authorisation
number,
rr, the full account including co-payments will be
payable on discharge.
Please do not lock the strapline to our logo
in these instances.
These rules are for literature. There is flexibility
within advertising to lock the strapline to the
logo as a sign-off to the communication.
Private patients
A deposit covering the estimated cost of the procedure
or service will be required on admission. Should your
account exceed this amount, you may be required to
make further interim payments. Please note that the
estimated amount is not a quote as there are variables
which may influence the final amount.
P
PAIN
MANAGEMENT
INFORMATION
A
ATION
P
PAIN
MANAGEMENT
INFORMATION
A
ATION
The management and nursing team trust that you and
your child’s stay with us will be a pleasant and healing
experience.
Thank you.
kwotasie is nie aangesien daar veranderlikes is wat die
rekening kan beïnvloed.
2. Use the Science of Care Proof Point
on the cover and position the strapline
inside the literature at the end of the
body copy, positioned bottom left of the
page, ranged left with the body copy.
As this is a dual-language document the
strapline will also appear on the page
opposite (see visual, right).
EFFECTIVE PAIN MANAGEMENT COULD
SHORTEN YOUR STAY IN HOSPITAL.
Baie dankie.
1. Place the strapline in the bottom left of the
front cover and do not use a Science of Care
Proof Point, or
P
PAIN
MANAGEMENT
INFORMATION
A
ATION
Die bestuur- en verpleegspan vertrou dat u en u kind se
verblyf by ons ’n aangename en helende ondervinding sal
wees.
In these instances, do one of the following:
T 015 290 3600
www.mediclinic.co.za
The strapline and a Science of Care Proof Point
should not appear on the cover together.
T 015 290 3600
www.mediclinic.co.za
REKENINGE
EFFECTIVE PAIN MANAGEMENT COULD
SHORTEN YOUR STAY IN HOSPITAL.
1. Strapline can be used instead
of the Science of Care Proof Point
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
2. The Science of Care Proof Point can stay on the cover and the strapline
is positioned inside the document at the end of the body copy.
CONTENTS