3.25
LOGO
STRAPLINE
Our strapline is a summary of our brand.
It should be used on all our marketing
communications.
The strapline is set in Gotham Bold upper
case with +20 letter spacing. Please note,
each unit of the +20 character spacing is
equal to 20/1000 of an em.
The width of the strapline is equal to
our logotype.
EXPERTISE YOU CAN TRUST.
1. Strapline locked-up to our logo
There are two ways of using our strapline.
1. STRAPLINE LOCKED TO OUR LOGO
EXPERTISE YOU CAN TRUST.
When locked to our logo, the strapline is set
in Mediclinic Grey 1.
2. Strapline separate from our logo
2. STRAPLINE SEPARATE FROM OUR LOGO
When separate from our logo, the strapline
is set in Mediclinic Blue.
The strapline is not locked to the logo
in our literature. This lock-up is for use in
specific situations that communicate the
Mediclinic brand and have no other message
(e.g. a video, TV advertisement or PowerPoint®
endframe) or when the strapline is required
in a sponsorship communication.
The strapline should not be locked to the
logo if the logo has a descriptor.
USE THE STRAPLINE ON:
DON’T USE THE STRAPLINE ON:
• Advertising
• Stationery and forms
• Marketing literature
• Signage
• Website
• Sponsorship
• PowerPoint® (endframe only)
EXPERTISE YOU CAN TRUST.
For colour specifications please refer to
pages 4.14 and 4.15.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
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