3.24
LOGO
ARABIC LOGO:
EXCEPTIONS
WIDE HORIZONTAL FORMATS
2X
2X
2X
2X
3X
3X
3X
3X
2X
2X
2X 2X
2X
2X 2X
2X
2X
2X
2X
2X
The same exceptions we allow for our logo
on wide horizontal formats apply also to our
Arabic logo.
Shown right are the exceptional lock-ups and
clear space areas used in these situations.
DUAL-LANGUAGE WIDE HORIZONTAL FORMATS
Also shown right is the exceptional lock-up and
minimum clear space area for the dual-language
logo in a wide horizontal format.
For this exception only, the Arabic logotype’s
size relationship with our symbol is adjusted
so that the Arabic logotype is the same height
as our logotype. Please note that the Arabic
logotype is always on the right.
For applications such as sports perimeter
advertising boards, our logo can be repeated.
This is shown in the bottom example with our
dual-language logo.
COLOUR
The same exceptions of colour usage
as detailed on page 3.20, apply also to
our Arabic and dual-language logos.
X
Exceptional lock-up and minimum clear space area for our Arabic logo
2X
3X
2X
Increments of the height of the
circle within the symbol (‘X’)
define the logo clear space area
2X
2X
Wide horizontal format with exceptional lock-up of Arabic logo applied
2X
2X
2X
2X
2X
2X
2X 2X
2X
2X 2X
2X
2X
2X
2X
3X
3X
2X
2X
2X
Exceptional
lock-up and minimum clear space area for our dual-language logo 2X
MEDICLINIC
2X
Arabic logotype height is adjusted to be equal to height
of Mediclinic logotype
MEDICLINIC
MEDICLINIC
MEDICLINIC
3X
3X
3X
3X
3X
3X
3X
3X
MEDICLINIC
MEDICLINIC
MEDICLINIC
MEDICLINIC
Wide horizontal format with exceptional lock-up of dual-language logo applied
MEDICLINIC
MEDICLINIC
Example of our dual-language logo repeated on sports perimeter advertising boards
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
MEDICLINIC
MEDICLINIC
MEDICLINIC
MEDICLINIC
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