3.19
LOGO
EXCEPTIONS:
SYMBOL WITHOUT LOGOTYPE
The symbol can be used without our logotype
for one of two specific reasons.
SMALL ITEMS
Small applications, that either cannot
display the entire logo or would not be
able to display it on one visual plane
without reducing the logo size too much
(e.g. a watch) can use the symbol only.
When the symbol is used without our
logotype, allow a minimum clear space,
equal to the size of the symbol on all edges.
Across different reproduction techniques it
is the responsibility of the implementer to
ensure legibility is maintained.
PREMIUM NON-CORPORATE ITEMS
Premium items that would be considered
non-corporate (e.g. slippers) can also use
the symbol only.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
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