Doctor's Orders dddddd | Page 28

3.18 LOGO EXCEPTIONS: HOSPITAL NAMES High visibility signs on the approach to a Mediclinic hospital do not need to use the lock-up between our logo and hospital name (shown on page 3.12). For reasons of practicality and simplicity of communication, the hospital name is separated from our logo, and increased in size, to take on a greater emphasis as the focus of the sign. MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO CONTENTS