3.17
LOGO
BRAND ARCHITECTURE:
SPONSORSHIP
When Mediclinic is a sponsor please follow
these principles for applying our logo.
4.5X
3X
LOGO COLOUR
X
Using one of the colourways shown on page 3.7,
colour as appropriate for the application.
If the background is white, use colour version 1
of our logo. If the background is not white, use
the white version, grey version or black version
of our logo – whichever is the most legible.
3X
6X
Colour logo as appropriate for the application
Minimum clear space area must be respected
MINIMUM CLEAR SPACE AREA
The minimum clear space area around the lock-up
must be respected. Please refer to page 3.4 for
further guidance.
4.5X
3X
3X
X
POSITIONING
When sitting on another brand’s collateral it may
not be possible to have our logo positioned top
right of the communication. However, it is always
preferred if our logo can be positioned top right
of any other sponsorship logos.
6X
The grey circles
denote other
sponsorship
logos
Position our logo top right of other sponsorship logos
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
Applied example
CONTENTS