3.16
LOGO
BRAND ARCHITECTURE:
PROPRIETARY CENTRE OF COMPETENCY
Here are further examples of the typographic
system (described on page 3.15 ) that we
use to differentiate between clinics within
CHECKUP
CENTRE
a Mediclinic
hospital,
and clinics that exist
ZÜRICH
in a separate building.
In these examples there is no message, so
CHECKUP
CENTRE
all typography
can be
ranged right with the
ZÜRICH
Mediclinic logotype, as shown.
BELAIR
THE HEART CENTRE
BELAIR
THE HEART CENTRE
CHECKUP CENTRE
ZÜRICH
CHECKUP CENTRE
ZÜRICH
EXCEPTION
As this typographic information is directly
linked to our logo to communicate as a whole,
we allow our logo clear space area rule to be
broken in this instance.
INTERNAL MEDICINE CENTRE
AARAU
INTERNAL MEDICINE CENTRE
AARAU
HIRSLANDEN
ZENTRUM FÜR
NEUROPELVEOLOGIE
HIRSLANDEN
ZENTRUM FÜR
NEUROPELVEOLOGIE
In hospital examples
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
INTERNAL MEDICINE CENTRE
AARAU
INTERNAL MEDICINE CENTRE
AARAU
Out of hospital examples
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