3.15
LOGO
BRAND ARCHITECTURE:
PROPRIETARY CENTRE OF COMPETENCY
We use a clear typographic system to
differentiate between clinics that are within
a Mediclinic hospital, and clinics that exist in
a separate building.
In hospital
Out of hospital
IN HOSPITAL
For clinics that are within a Mediclinic hospital,
use the hospital logo with the appropriate name
and set the name of the clinic ranged left above
the message.
The name of the clinic is set in upper case
Gotham Bold with +50 character spacing
in Mediclinic Grey 1. Please note, each unit
of the +50 character spacing is equal to
20/1000 of an em.
OUT OF HOSPITAL
For clinics that exist in a separate building outside
a Mediclinic hospital, use the Mediclinic platform
logo (without a descriptor). Set the name of the
clinic ranged left above the message. The na