3.14
LOGO
BRAND ARCHITECTURE:
INDEPENDENT CENTRE OF COMPETENCY
In communications for an independent
centre of competency we style everything
in the Mediclinic visual identity, but allow the
other brand dual ownership of the material
by using their logo alongside ours.
The Heart Centre
HerzZentrum
Example co-brand with our logo
HerzZentrum
MM
CREATING A CO-BRAND LOCK-UP
This lock-up consists of three elements:
our logo, the other brand’s logo and a keyline
that sits between the two.
The other brand’s logo always sits on the left
of the keyline so that our logo can sit top
right of the communication. Both logos are 10X
positioned a distance away from the keyline
equal to 3X, where X is the height of the circle
within the symbol. Keyline height is 10X.
Co-brand positioning
Our logo is positioned top right as normal,
and the co-brand is locked to it
CO-BRAND LOGO
3X 3X
X
10X
The Heart Centre
CO-BRAND LOGO
3X 3X
X
CO-BRAND LOGO
To construct this lock-up:
• use the Mediclinic logo at 100mm wide
• set the keyline at 1.5pt in Mediclinic Grey 1
• size the other brand’s logo to be visually
equal to our logo – taking into account that
their logo may be a different shape to ours
• horizontally centre the other brand’s logo
and the keyline with the Mediclinic logotype.
CO-BRAND LOCK-UP POSITIONING
Lock-up with co-brand logo
CO-BRAND
LOGO
MM
3X 3X
X
CO-BRAND
3X 3XLOGO
X
CO-BRAND
LOGO
SPECIALIST
CARDIOVASCULAR
TREATMENT TO
SET YOU ON THE
PATH TO RECOVERY
OUR PARTNERSHIP HAS PERFORMED OVER ١٠,٠٠٠ SUCCESSFUL OPEN HEART SURGERIES.
Horizontally
centred
Lock-up system is the same with co-brand
logos that are different shapes
Position top right of the communication.
If the other brand’s logo is vertically taller
than the keyline, adjust the position of the
lock-up to be further down from the top.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
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