3.13
LOGO
BRAND ARCHITECTURE:
SUB-BRANDS
SUB-BRAND LOGOS
SUB-BRAND LOGO SIZE AND POSITION
Our sub-brand logos consist of two elements:
our logotype and the sub-brand name.
Example sub-brand
The sub-brand name can be styled
typographically and coloured to suit its
audience. However, always ensure that the
approach taken does not alter the gravitas
of the Mediclinic brand.
Position the the sub-brand name on the
right of our logotype, horizontally centred.
In exceptional circumstances only, where the
horizontal width of the application is very narrow
and therefore does not allow the sub-brand logo
to appear at an appropriate size – for example a
tall and narrow exhibition banner – position the
sub-brand name below our logotype, ranged left.
The distance between our logotype and
the sub-brand name is equal to 2X, where X
is the height of the circle within the symbol.
A minimum clear space area – shown
right – must be maintained around the
sub-brand logo. When our logotype is used
in a sub-brand logo it has a minimum width
of 22mm.
Please note: All sub-brand logos must be
approved by Marketing Head Office before
they can be used. Approved sub-brand logos
are shown on pages 3.29 to 3.32.
The sub-brand logo is ranged left above the
message. Size the Mediclinic logotype used in the
sub-brand logo to equal the width of the Mediclinic
logotype used at the top of the application.
X
X
X
X
Sub-brand positioning
The sub-brand is ranged left
above the message
Measure the height of the circle within the symbol to define X
4.5X
2X
4.5X
4.5X
2X
2X
6X
6X 4.5X
6X
2X
4.5X
6X
6X
6X
6X
SUB-BRAND
GOES HERE
SUB-BRAND
GOES HERE
SUB-BRAND
GOES HERE
4.5X
4.5X
PANORAMA
4.5X
Horizontally
centred
SUB-BRAND
GOES HERE
6X Horizontal lock-up with clear space area
4.5X
4.5X
4.5X
4.5X
6X
2X
6X 4.5X
4.5X
4.5X
6X
6X
2X
6X
2X
2X
6X
6X
SUB-BRAND GOES HERE
CUSTOMISED &
HOLISTIC CARE
FOR EXPECTANT
PARENTS
OUR STAFF IS TRAINED ACCORDING TO UNICEF GUIDELINES AND OUR
CLINIC HAS A “BABY FRIENDLY” EXCELLENT RATING.
4.5X
SUB-BRAND GOES HERE
SUB-BRAND GOES HERE
Ranged left
SUB-BRAND GOES HERE
Vertical lock-up with clear space – for use in exceptional circumstances only,
6X where the horizontal width of the application is very narrow
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
CONTENTS